What is the best way to send a link as a merge tag?

For effective link handling as a merge tag, it's important to format the link correctly. Include 'https://': Ensure your link begins with 'https://'. This is crucial for our system to recognize and process the link appropriately. For instance, use https://www.example.com instead of www.example.com.

Why It Matters:

• Link Shortening: Without 'https://', the link won’t be shortened, affecting its presentation in messages.
• Click Tracking: Proper tracking of clicks, essential for engagement analytics, requires the full URL format.
  Remember to check that all links in your messages start with 'https://' to ensure they are clickable and trackable.